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Cooper Tire: A Case Study on the Strategic Initiatives for Reducing Costs
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Baldor
Baldor Electric Company (http://www.baldor.com) markets, designs and manufactures industrial electric motors, mechanical power transmission products, drives and generators. Baldor employs approximately 7,000 people and is headquartered in Fort Smith, Arkansas, USA.
NIKE
NIKE, Inc. (www.nike.com) is the world's leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Wholly-owned Nike subsidiaries include Cole Haan, Converse Inc., Hurley International LLC, and Umbro Ltd.
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