September 13, 2017
InfinityQS Named a Finalist in the 2017 ITSMA Marketing Excellence Awards
Quality intelligence solutions provider and its partners honored for creating a marketing program that strengthens its brand differentiation and reputation in the marketplace
– Sept. 13, 2017 – InfinityQS® International, Inc. (InfinityQS
), the global authority on data-driven enterprise quality, announces it has been named a finalist in ITSMA’s Marketing Excellence Awards
in the Strengthening Brand Differentiation category along with its partners, Fox Parrack
, DPR Group
. In addition, InfinityQS is a finalist in the Small or Medium Business (SMB) Awards category.
Launched in 1998, ITSMA’s Marketing Excellence Awards focus exclusively on B2B marketing for services and solutions. It is based on a comprehensive and strategic approach to marketing, recognizing that business success today requires marketers to move beyond the traditional realm of communications. Intended to go beyond the gloss and glitz, ITSMA’s Marketing Excellence Awards emphasize excellence in the four most critical aspects of success: planning, innovation, execution, and business results.
Driven by the development of a new, native cloud Quality Intelligence solution, Enact®, InfinityQS began transforming its own organization and developing a marketing strategy focused on aligning key messaging with the company’s position as the global authority on data-driven enterprise quality. The company knew it had to employ a modern marketing department to properly promote its new strategy and solution. So in 2015, the company hired technology marketing and communications executive, Greg Matranga, to build this modern team.
Greg Matranga, head of marketing at InfinityQS, said, “The most successful organizations adapt to the changing conditions around them. The InfinityQS team recognized the changing landscape of the manufacturing industry and made it a priority to carve out a new place in the market for our future growth. Using best practices and modern techniques, we used data to make smart decisions about strategy and execution.”
Of the previous 17 vendors, Matranga retained only three: Fox Parrack, a reputable brand breakthrough agency that would develop the top-level brand messaging; DPR Group, a proven, high-tech PR and marketing firm that creates synergistic promotion plans to secure high-profile media coverage throughout the United States; and Spreckley, a London-based enterprise technology agency that develops intelligent and inspiring campaigns across Europe.
To complete his marketing team, Matranga added two more partners: Refactored, a full-service digital agency that helps brands navigate the complexities of modern marketing and generate meaningful results, and its partner, Pico Digital, an online advertising agency that specializes in helping businesses achieve digital brand dominance.
Matranga concluded, “While our new marketing team now has fewer players, it’s a stronger, closer-knit team of highly experienced experts and specialized agencies that produce results. It is an honor to be recognized as a group for all of the dedicated work that we have put in together.”
Winners will be announced publicly at a special Marketing Excellence Awards ceremony at the 24th Annual Marketing Vision Conference on Nov. 1, 2017 in Cambridge, Massachusetts.
For more than 20 years, ITSMA has led the way in defining, building, and inspiring B2B marketing excellence. With a dedicated focus on services and solutions for the connected economy, we provide our member community with insight, advice, and hands-on help to strengthen reputation, increase revenue, and deepen customer relationships. ITSMA pioneered Account-Based Marketing in 2003 and today offers a broad portfolio of ABM research, events, consulting, training, and coaching services. In 2017, ITSMA leaders Bev Burgess and Dave Munn co-authored the book, A Practitioner’s Guide to Account-Based Marketing. Learn more at www.itsma.com