August 10, 2017
InfinityQS Named to the Transform Awards North America Shortlist for Global Brand Development Work
Distinguished rebranding awards recognize Quality Intelligence solutions provider and digital marketing partner in the Best Brand Evolution and Best Rebrand of a Digital Property categories
– Aug. 10, 2017 – InfinityQS® International, Inc. (InfinityQS
), the global authority on data-driven manufacturing quality, and its digital marketing partner, Refactored
, have been named to the Transform Awards North America shortlist in the Best Brand Evolution and Best Rebrand of a Digital Property categories. Presented by Transform Magazine
, the awards acknowledge best practices in corporate, product, and global brand development work, with categories that focus on strategy, execution, content, and evaluation.
Companies and agencies entering the Transform Awards have their work benchmarked against their peers and stand out amongst their competitors, rewarding excellence across the entire rebranding process. Notably, 2017’s entries increased by 27% from the previous year and were much higher caliber and quality nominations. All shortlisted companies are invited to celebrate their creativity and strategic thought leadership at a prestigious awards event on Nov. 2, 2017 at Espace in New York City.
Greg Matranga, Head of Marketing, InfinityQS, said, “As a data analytics company, InfinityQS knows the power of quality data. We used the same principles that we recommend to our customers and elevated our marketing initiatives by uncovering strategic insights about the key needs of customers. Our passion for helping clients leverage their own quality data pushes us to develop relevant content and engaging experiences that facilitate product learning for prospects and website visitors. Together, these efforts are bringing quality traffic to our site and driving high-value sales.”
The Best Brand Evolution category is designed for companies that have adopted a strategic or creative approach when developing its new brand in order to differentiate the company, reposition the business, or otherwise change perception of the brand. Based on in-depth industry and customer research, InfinityQS recognized technology decisions in the manufacturing industry were shifting to the corporate level, instead of individual plants. InfinityQS worked with Refactored, a digital agency known for developing effective marketing strategy and successful customer engagements, to develop new, high-level messaging. The rebrand aligned InfinityQS with enterprise-level decision makers and permeated across the company’s digital and online assets, including its website. It humanized the software, focused on customer pain points, and eliminated jargon to make the company more accessible.
The Best Rebrand of a Digital Property category targets the best rebrand across the digital and online assets of an organization, including its websites and applications. InfinityQS completely overhauled its website to elevate the brand’s look and feel to match its position as a global leader in Quality Intelligence software. With Refactored, InfinityQS transformed the complexities of its technology into clear and concise messaging that perfectly captures the essence of the company as a global leader in quality. As the foundation for all digital and online assets of the organization, the new website delivers the right information, to the right personas at the precise point of the buying cycle that they need it.
The strong messaging, comprehensive execution strategies, contemporary tactics and technology, and a new website helped increase total website visits by 126%, social media traffic by 202%, and mobile conversions by 34%. In addition, prospects are staying on the site 18% longer with page views increasing by more than 89%. In the first quarter of 2017, InfinityQS increased sales by 26.5%
compared to the previous year and quadrupled the number of qualified, “rock star” enterprise prospects since 2016.
The Transform Awards North America is judged by a panel of in-house industry experts across a multitude of sectors that has experience of and knowledge in branding, marketing, corporate communications and advertising for a wide perspective. To view the entire shortlist, visit: http://www.transformmagazine.net/awards/north-america/the-awards/the-shortlist/
About Transform Magazine
Transform is a publishing and events brand dedicated to the global rebranding and brand development industry. Transform
magazine is a quarterly print title with an international focus. The Transform Awards and Conferences and Employer Brand Management Awards and Conference celebrate the best in rebranding, employer brand strategy and brand development in Europe, MENA, Asia-Pacific and North America.