May 22, 2018
InfinityQS Recognized for Marketing Excellence at Colorado BMA & AMA 2018 Gold Key Awards
Market-leading Quality Intelligence solutions provider takes home four B2B marketing awards for driving measurable results with rebranding, content, and digital campaigns
FAIRFAX, Va. – May 22, 2018 –
InfinityQS® International, Inc. (InfinityQS
), the global authority on data-driven enterprise quality, and its digital marketing partner, Refactored
, have been honored with two Gold Keys and two Silver Keys for B2B marketing excellence at the Colorado BMA & AMA 2018 Gold Key Awards. The recognition took place at the annual Gold Key Awards gala on May 4 at the historic McNichols Building with more than 200 marketers in attendance.
Taking home four of only 16 Gold and 21 Silver Keys, InfinityQS and Refactored received the following recognitions:
- Gold Key, B2B Brand Campaigns – 150K+
The Quality Re-imagined Branding Launch Campaign was designed to help manufacturers transform their operations by proactively “re-imagining quality” as an opportunity rather than a regulatory, IT, and budgetary burden. The new brand simplified the complexities of InfinityQS’ solutions into easily understood wording and visually appealing multimedia components.
- Gold Key, Content Marketing Program
The 2017 Annual Content Marketing Campaign targeted manufacturers of all sizes and industries, and included customer-centric messaging focused on their real-life industry pain points and priorities. The campaign cemented InfinityQS’ expertise in both global manufacturing and Quality Intelligence, including statistical process control (SPC) initiatives like Six Sigma.
- Silver Key, Video – Over 30 Seconds
The Cloud Benefits Animated Conceptual Video Series features four short-form animated videos designed to introduce the Enact Quality Intelligence platform with a conceptual storytelling approach. A piece of the annual content marketing campaign, these video elements were also major contributors to overall time-on-site improvements of 900%.
- Silver Key, Paid, Owned, Earned Media – $150K
The Annual Digital Marketing Program effectively built awareness of the new Quality Re-imagined brand, supported the Enact product launch, and generated quality leads. The effective digital strategy garnered significant results through SEO strategy, display advertising, LinkedIn forms, and email nurturing campaigns.
Greg Matranga, InfinityQS’ Head of Marketing, said, “Traditionally, quality messaging has focused on shop floor professionals, but shifts in the marketplace are elevating decisions to the executive level. Our campaigns now target both on-site quality professionals and the C-suite, successfully transforming quality from a plant-floor problem to a corporate-level opportunity, and driving real business value for our organization. We are ecstatic that, anchored in part by our overall marketing strategy, InfinityQS rounded out 2017 with our highest annual sales in company history.”
The Gold Key Awards are recognized as Colorado’s most prestigious competition dedicated solely to marketing communications. For the first time ever, this year’s competition included a partnership with the Colorado chapter of the American Marketing Association. Categories were expanded to include both B2B and B2C and this year saw more than 100 submissions from some of the state’s top businesses and agencies. A panel of 12 independent judges from across the country, representing agency and corporate marketing professionals, scored entries in more than 40 categories on objectives, creativity, production, and results.
“The Boards of Directors of BMA and AMA Colorado extend congratulations to this year’s winners. Each winner is to be commended for being the very best in Colorado marketing,” said BMA Executive Director Derrol Moorhead. “Because of our emphasis on quality and results, the Gold Key Awards are highly coveted by Colorado marketers. We are especially proud to have partnered this year with AMA Colorado, which increased the level of competition, and winners.”
To view a complete list of winners and credits, visit the BMA Colorado awards www.goldkeyawards.org
. For more information on the awards and winners, email firstname.lastname@example.org
About BMA Colorado
Dedicated exclusively to the discipline of business-to-business marketing, the Colorado chapter of the Business Marketing Association (BMA) is the premier organization for marketing professionals in the region. Its membership comprises more than 500 business-to-business marketing practitioners employed by the region’s leading corporations, agencies, suppliers, and small businesses. As one of the largest marketing organizations in the region and the largest BMA chapter in the country, BMA Colorado enriches the professional lives of its members by offering unparalleled opportunities for education, networking, and recognition, as well as exclusive access to industry resources and services.
Learn more about BMA Colorado at www.bmacolorado.org
About AMA Colorado
For more than 50 years, the Colorado chapter of the American Marketing Association (AMA Colorado) has challenged a community of innovative, marketing professionals to think a little differently about what they do—and how they do it.
AMA Colorado is focused on making you a better marketer. We do this by delivering the integrated, strategic and tactical knowledge marketers need to be the very best in their field. AMA Colorado is dedicated to providing the best resources for Colorado marketing professionals to innovate, shape and inspire their careers. To learn more about AMA Colorado, visit www.coloradoama.com
Refactored is a full-service B2B digital agency helping brands navigate the complexities of modern marketing by aligning people, process, and technology. Our goals are to showcase your brand’s unique value and generate results that matter to your business. We help you find your voice, tell your story, and outperform your competition. Through engaging online and offline experiences that align with your customers’ needs, we help you educate stakeholders and motivate them to positive action. Refactored serves national and international corporate clients from its home offices in Colorado. Let us show you how to demonstrate your compelling purpose— and strengthen your brand from the inside out. Let’s talk about how our team of senior marketing professionals— with decades of experience in the areas of strategy, sales enablement, demand generation, content creation, and web development—can help supplement your team. Connect with us at www.refactoredmedia.com