November 7, 2018
InfinityQS Wins Diamond ITSMA Marketing Excellence Award
For the second year in a row, Quality Intelligence solutions provider takes top honors in the small or medium business category
FAIRFAX, Va. – Nov. 7, 2018 –
InfinityQS® International, Inc. (InfinityQS
), the global authority on data-driven enterprise quality, announces it is a 2018 ITSMA Marketing Excellence Awards Diamond winner in the Small or Medium Business (SMB) category. Building on its 2017 win for “Elevating Messaging to Deliver Insight, Resources and Solutions to Global Manufacturers (PDF
),” InfinityQS extended its marketing success deeper into the buyer’s journey in 2018 by “Educating and Qualifying Leads Online to Streamline Sales and Drive Revenue (PDF
Dave Munn, President and CEO, ITSMA, said, “Congratulations on great work by the InfinityQS marketing team. Our judges were especially impressed with the customer insight, buyer’s journey mapping, tailored content, sales and marketing collaboration, and exceptional pipeline growth from the integrated campaign.”
The unified InfinityQS marketing, sales, and product management teams created a standout marketing program with a refined lead qualification process that streamlines the buyer’s journey. A guided online tour, an optimized nurturing program, and a supporting outbound marketing campaign educate prospects online, resulting in more high-quality marketing qualified leads (MQLs). As a result, the sales team was able to focus on closing deals and entered 2018 with its largest and strongest sales pipeline ever, driving record-breaking revenue and growth, and closing the single largest deal in the company’s nearly 30-year history.
Greg Matranga, Vice President of Global Marketing, InfinityQS, said, “With the growing trend for prospects to independently complete most of the buying process online, we wanted to create a guided tour that took the guesswork out of the buying decision. By providing content for early researchers, serious prospects, and decision makers, we enabled website visitors to self-identify their own stage by the type of content they selected. They can progress through the buyer’s journey independently and reach out for help when ready. This new approach has proven to be highly successful, and we are thrilled to be recognized for the astute strategies that have elevated our lead generation and nurturing programs.”
The Marketing Excellence Awards
are presented annually by ITSMA and honor marketing programs, campaigns, and new initiatives that have demonstrated superior performance in the four most critical aspects of marketing success: strategy and planning, innovation, execution, and business results. The program focuses exclusively on marketing for B2B services and solutions, and highlights the most important dimensions of a strategic, comprehensive approach to marketing.
For more than 20 years, ITSMA has led the way in defining, building, and inspiring B2B marketing excellence. With a dedicated focus on services and solutions for the connected economy, we provide our member community with insight, advice, and hands-on help to strengthen reputation, increase revenue, and deepen customer relationships. Learn more at www.itsma.com