June 6, 2018
InfinityQS Earns Award of Excellence in Search Advertising from the Association of National Advertisers
The Quality Intelligence solutions provider receives honor for its Search Engine Optimization (SEO) program focused on raising brand awareness while speaking to customer pain points
FAIRFAX, Va. – June 6, 2018 –
InfinityQS® International, Inc. (InfinityQS
), the global authority on data-driven enterprise quality, announces it has received an Award of Excellence in Search Advertising from the Association of National Advertisers (ANA) as part of its annual B2 Awards
for business-to-business marketing. InfinityQS earned the recognition for its Search Engine Optimization (SEO) program, developed in support of its corporate rebrand initiative, website rebrand, and the launch of its first-to-market Quality Intelligence platform Enact™
“The ANA is proud to shine a bright light on business marketing with our annual awards recognizing industry excellence,” said Bob Liodice, CEO, ANA. “The winning entries represent the most exceptional work in the industry, and we congratulate them on their achievements.”
Working with digital marketing agency Refactored
, InfinityQS crafted an SEO strategy focused on combining new branded terms and longstanding, popular keywords to boost brand awareness and maintain organic search strength. InfinityQS also created new product content around customer pain points and industry demands. In execution, the company developed a multifaceted approach to keyword selection and ad buy, traditional remarketing, social media advertising, IP and keyword matching, customer record matching, coordination of landing page optimization, and testing of the main website navigation.
Michael Lyle, President and CEO, InfinityQS, said, “Through the work of our marketing team and partners, we have been able to reach more manufacturers and share our vision for the future of process improvement, where companies are doing more than just managing quality data, but using it to transform their business. The success of our SEO program is evident in not only this honor from the ANA, but also our growing levels of engagement with new leads and prospective customers alike.”
Over the course of a year, InfinityQS saw a 21.17% increase in unique organic sessions. Further, its SEO strategy moved 964 keywords into Google’s top 100, with 41 in the top three positions. There was also a shift in high-value conversions, with 82% of webinar registrations and 58% of whitepaper downloads moving on to trial, demo, and contact requests. This change in conversion quality and quantity contributed to a record-breaking 26.5% year-over-year growth in annual sales and InfinityQS’ largest sales pipeline ever in its nearly 30-year history.
About the ANA
The ANA (Association of National Advertisers) makes a difference for individuals, brands, and our marketing community by advancing the interests of marketers and promoting and protecting the well-being of the marketing industry. Founded in 1910, the ANA provides leadership that advances marketing excellence and shapes the future of the industry. The ANA’s membership includes more than 1,000 companies with 15,000 brands that collectively spend or support more than $250 billion in marketing and advertising annually. The membership is comprised of more than 750 client-side marketers and 300 Associate members, which include leading agencies, law firms, suppliers, consultants, and vendors. Further enriching the ecosystem is the work of the nonprofit Advertising Educational Foundation (AEF), an ANA subsidiary. The AEF’s mission is to enhance the understanding of advertising and marketing within the academic and marketing communities.