October 10, 2018
InfinityQS Named a Finalist in the 21st Annual ITSMA Marketing Excellence Awards
Quality Intelligence solutions provider honored for developing a standout marketing program that streamlines the buyer’s journey to enable sales and accelerate growth
FAIRFAX, Va. – Oct. 10, 2018 –
InfinityQS® International, Inc. (InfinityQS
), the global authority on data-driven enterprise quality, announces it has been named a 2018 ITSMA Marketing Excellence Awards finalist in the Small or Medium Business (SMB) category. Recognized for its unified sales and marketing strategy and refined lead qualification process, InfinityQS has successfully streamlined its buyer’s journey to better educate prospects online, deliver quality leads to the sales team, and drive record-breaking revenue growth.
Presented annually by ITSMA, the Marketing Excellence Awards
honor marketing programs, campaigns, and new initiatives that have demonstrated superior performance in the four most critical aspects of marketing success: strategy and planning, innovation, execution, and business results. The program focuses exclusively on marketing for B2B services and solutions, and highlights the most important dimensions of a strategic, comprehensive approach to marketing.
“Finalists for this year’s program are truly inspirational,” said Dave Munn, President and CEO of ITSMA. “B2B organizations are consumed with business transformation for the connected economy, and InfinityQS is one of them leading the way with strategic insight, guidance, and revenue acceleration. Award finalists demonstrate tremendous innovation and impact across the most important aspects of strategic marketing. In every category, our judges have been impressed with the creativity, agility, and results that continue to raise the bar for all of us engaged in B2B marketing.”
Identifying a trend in the manufacturing industry that elevated purchasing decisions to the executive level, InfinityQS developed a multi-pronged strategy to target corporate buyers for enterprise-wide deployments of its EnactTM
Quality Intelligence platform. The marketing, sales, and product management teams created a new guided buyer’s journey online, an optimized nurturing program, and a supporting outbound marketing campaign—successfully streamlining the buying process and enabling the sales team to focus on closing deals. With this strategy, InfinityQS has significantly increased the quality and number of marketing qualified leads (MQLs), entered 2018 with its largest sales pipeline ever, and closed the single largest deal in the company’s history.
Greg Matranga, Vice President of Global Marketing, InfinityQS, said, “Our marketing collective, sales team, and product management department have worked together like a well-oiled machine to create an end-to-end marketing program that not only captures and converts high-quality leads, but ultimately also drives measurable, bottom-line results. By leveraging our team’s expertise in digital marketing, analytics, public relations, content creation, technology, and sales, we’ve positioned InfinityQS as more than just a vendor, but a trusted, expert resource for quality and process improvement.”
An international panel of marketing executives and experts will select the winners, who will be announced at a special awards ceremony during ITSMA’s Annual Marketing Conference: Marketing Vision 2018, on Nov. 6, at the Charles Hotel in Cambridge, Massachusetts.
For more than 20 years, ITSMA has led the way in defining, building, and inspiring B2B marketing excellence. With a dedicated focus on services and solutions for the connected economy, we provide our member community with insight, advice, and hands-on help to strengthen reputation, increase revenue, and deepen customer relationships. Learn more at www.itsma.com